国开形成性考核《商务英语（2）》单元自测（2）试题及答案

　国开形成性考核《商务英语（2）》单元自测（2）试题及答案 （整套相同，如遇顺序不同，Ctrl+F 查找，祝同学们取得优异成绩！）

　一、单项选择题（每小题 10 分）

　[题目]—We are now looking for agents to cover southern China. —Excellent. __________________________. 正确答案：

　I’m very familiar with the market there.

　[题目]When data ________ , it has to be analyzed to decide what it all means. 正确答案：

　has been collected

　[题目]As it is known that the aim of every business is to make________ profit as possible. 正确答案：

　as much

　[题目]—But why is it so much higher in this market？ —__________________________. 正确答案：

　There are many rich people in this area.

　 [题目]—Ok, what are your initial thoughts on our computers in China？ Is there a market？

　—__________________________. 正确答案：

　I am very optimistic about the market opportunities in China.

　[题目]Sometimes it ________over half the total time spent on a research problem. 正确答案：

　takes up

　[题目]This is one of the main ways ________ a business learns what customers want. 正确答案：

　that

　[题目]We are full of confidence ________ the Chinese market. 正确答案：

　in

　 [题目]—I wonder if you are able to offer market exclusivity for all of China？ —__________________________. 正确答案：

　Thank you for your interest in representing our product.

　 [题目]—It seems that the sales volume has not reached our objective. —__________________________. 正确答案：

　It’s true. I’m sorry about that.

　二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。

　1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry’s phenomenal growth.（

　 ）

　正确答案：B. 在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的发展。

　2. But pricing is based on the needs of target customers and it differs from place to place and over time.（

　 ）

　正确答案：C. 但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。

　3. In order to succeed in business, the following two principles of marketing should be kept in mind.（

　 ）

　正确答案：B. 企业若想取得成功，必须牢记以下原则。

　4. Attracting customers to a business makes the difference between succeeding and failing.（

　 ）

　正确答案：A. 能否吸引顾客，是成功还是失败的区别。

　5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.（

　 ）

　正确答案：C. 如果满足了客户，就有机会长期保留他们，成为永久客户。

　 三、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选 T 错误选 F。

　PRINCIPLES OF MARKETING

　Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

　1. In order to succeed in business, three principles of marketing should be kept in mind. （

　F ）

　 2. If customers are satisfied, they will be likely to encourage more people to buy the products or services. （

　T ）

　 3. The profitable sales volume is the volume of sales that will bring a business profit. （

　T ）

　 4. The maximum sales volume refers to the biggest sum of retail sales. （

　T ）

　 5. Profitable sales volume is as important as the maximum sales volume. （

　F ）

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